ABSC new branding: 'Arkansas Baptists'
LITTLE ROCK – A new logo has been introduced as the centerpiece for an all-new branding and identity strategy for the Arkansas Baptist State Convention (ABSC). Out of the new logo will flow a new, distinctive and recognizable approach to communicating the mission and activities of Arkansas Baptists, according to ABSC leaders. The organization’s full name, Arkansas Baptist State Convention, will be shortened to “Arkansas Baptists” for the purpose of the logo and for use in communications.
ABN Podcast 40: ABSC rebranding
Join Bill Bumpas, host of the ABN Podcast, as he discusses the rebranding of the Arkansas Baptist State Convention (ABSC) with Greg Addison, ABSC associate executive director.
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